Today I’m publishing an article written by winemaker Adam Lee, founder of Siduri Wines and owner of the Clarice Wine Company, who shares my annoyance at the misleading, denigration marketing of most so-called clean wine companies.
In some recent columns here, Alder has very appropriately weighed in on the issues associated with the various claims put forth by several different wineries, such as Dry Farm Wines.
Recently the TTB has started to take notice of these claims as well, issuing guidelines for wineries who attempt to advertise their wines as “clean wines.”
While the TTB is putting producers on notice regarding these claims and advertisements, it seems obvious to me that this isn’t enough. I approached Alder with this column a couple of months ago but never got around to finishing it. Now, with the TTB sitting up and taking notice, I finally found the inspiration and Alder has been kind enough to allow me to publish it on Vinography.
If you are remotely connected to wine online, you will see their advertisements all over Facebook and Instagram…. wine brands claiming to offer wines with “zero sugar” and which are “keto-friendly”. Several wineries claim that their wines are different from the world of supposedly mass-produced wines which, according to them, contain loads of residual sugar and various other additives.
As both a commercial winemaker and an interested consumer, I decided to examine one such winery and see what I could determine about their claims.
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