An Australian multi-faith organisation has made a complaint to the advertising standards body about environmental and climate claims made by Bravus Australia, the domestic arm of the global coal giant, the Adani Group. [1]
The Australian Religious Response to Climate Change (ARRCC) has through its lawyers, the Environmental Defenders Office (EDO), complained to the advertising regulator that many statements on Bravus Australia’s website are potentially false or misleading. [2]
Bravus Australia is the trading name of Adani Australia Pty Ltd, part of the Adani Group and owner of the Carmichael coal mine in Central Queensland. The company expects production from that mine will reach 30Mt in the next few years. [3]
ARRCC believes the Bravus Australia is in breach of advertising standards because the company falsely claims:
“These claims are misleading and damaging greenwash,” said ARRCC President Thea Ormerod. “Adani is one of the most aggressively expansionist fossil fuel developers in the world and has a reputation for repeated environmental breaches.
“If all the coal Adani has access to is dug up and burnt, it will generate 10 gigatonnes of CO2. That is more than a quarter of global energy-related carbon emissions in 2021. [4]
“Some of Bravus’s claims are grotesquely untruthful and...
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