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Tuesday, September 22, 2026

SHRM Announces Zig Serafin Qualtrics CEO as Main Stage ... - SHRM

ALEXANDRIA, VA –Today, the Society for Human Resource Management (SHRM) announced Zig Serafin, Chief Executive Officer of Qualtrics will join the SHRM Annual Conference and Exposition 2023 (SHRM23) as a Main Stage speaker for the Opening General session.

The largest HR conference in the world, SHRM23 will take place in Las Vegas, Nevada and virtually June 11-14th, 2023. Zig will lead the Opening General session titled, “Looking back, leading forward: Building a destination workplace from managing people to managing opportunity and why experienced employers listen and act at scale.” The session will explore why tomorrow’s leaders must understand and commit to the essential values of their people.

“Data has shown that workplaces prioritize the employee experience by listening and acting on experience data yield nearly two and half times greater retention, which is why I’m thrilled to welcome Zig Serafin to SHRM23.” shared Johnny C. Taylor Jr., SHRM President and CEO. “His experience and expertise leading Qualtrics will be incredibly valuable to HR professionals as they work to manage people and opportunity.”

Zig helped Qualtrics create and become the leader of the experience management (XM) category, changing the way organizations manage and improve customer and employee experiences. He has led the rapid growth of Qualtrics to over 18,750 customers, and he led the team that took Qualtrics public under the ticker symbol ‘XM’ with an IPO valuation of $15B. Previously, he was...



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