When it comes to advertising a product, marketeers strive to entice us in by piquing our curiosity. However, things do not often turn out as expected when the actual product does not resemble the image displayed on a billboard, television advert, campaign, and packaging. To minimise disappointment, it is best to address and adjust one’s expectations rather than taking everything one sees or hears at face value.
We have all been there at one point or another. The result of an instant cake mix rarely mirrors the fluffiness and height of the inspiring cake displayed on the box; an oversized, mouth-watering cheeseburger on a billboard is a false impression of the actual meal, which appears as though someone stepped on it, and products advertised at sale prices, often turn out not to be.
It is often up to the consumer to figure out what is true, what is false, and what is pushing the envelope. Unfortunately, seductive half-truths and outright deceptions are common practice these days; terms such as “satisfaction guaranteed,” “going out of business,” “lifetime warranty,” and “free” should always be taken with a pinch of salt.
Although most businesses in Cyprus guarantee a full refund or no-questions-asked exchange policy, there are, however, a few large retailers whose exchange policy is as daunting as falling into the merciless hands of the Inquisition. Historically, businesses used the money-back promise to demonstrate their commitment to the things they offered. A simple and...
Human rights lawyer, Femi Falana, has accused President Donald Trump of being insincere on the death of an ISIS Commander, Abu-Bilal al-Mainuki. US President Donald Trump had announced the killing...