On March 13, 2026, President Trump signed an Executive Order aimed at strengthening federal enforcement against false or misleading “Made in America” claims. The Executive Order directs the Federal Trade Commission (FTC) and other federal agencies to take coordinated action to ensure accuracy in country‑of‑origin labeling and to protect both consumers and legitimate U.S. manufacturers.

Overview of the Executive Order

The Executive Order is designed to combat fraudulent or inaccurate “Made in America” advertising—a practice the Administration says has increased in the digital marketplace, particularly among foreign manufacturers targeting U.S. consumers. The Executive Order aims to protect “True American-made businesses” by providing “undiluted branding benefits and protection from unfair competition by fraudsters.”

Key federal priorities now include:

• Prioritizing FTC Enforcement. The Executive Order directs the FTC Chairman to prioritize enforcement actions against manufacturers or sellers who falsely claim their products are “Made in America” or make similar U.S.-origin claims in violation of existing law.
  
• Coordinated Agency Rulemaking and Guidance. The Executive Order directs federal agencies with country-of-origin labeling authority to consult with the FTC to consider new regulations and unified guidance promoting voluntary, accurate U.S.-origin labeling for products made or manufactured in the United States.
  
• Federal Procurement Scrutiny. The Executive Order...

Read Full Story: https://news.google.com/rss/articles/CBMisgFBVV95cUxPYmdVYVptRDAzdTFfdGtFcnAz...