When you need a quick boost of energy, and coffee just won't cut it, you may reach for an energy drink to recharge your battery. Energy drinks are a booming business, and according to Acumen Research and Consulting, the market is projected to grow at a rate of 8.1 percent through 2030.
With a surge of energy drinks on the market, it should come as no surprise that the crowded space has become a little hostile, and that some big-name brands may look for ways to disqualify competitors from winning the energy race. Monster Beverage Corporation has taken the lead with a lawsuit against Bang Energy, a competing energy drink company.
Bang Energy, which had quickly become one of the best-selling energy drink companies in the U.S., was sued by Monster Beverage Corporation in 2018 over claims that Bang Energy used false advertising and deceptive practices to distinguish itself.
Bang was accused of saying its drink contained "Super Creatine," which the company described as a "miracle drink" that's "20 times more effective at reaching the brain than other forms of creatine", it can "reverse mental retardation," and help cure neurological disorders like Alzheimer's.
Monster Beverage Corporation, which is owned by the Coca-Cola Company, first sued Bang Energy in 2018 in the U.S. District Court for the Central District of California for misleading customers into believing that their "Super Creatine" was a new ingredient created by VPX Sports. In reality, the super creatine was nothing...
Police have launched an investigation into alleged false accusation by Park Cheol-min, a former member of the Seongnam International Mafia. Park, ahead of the 2022 presidential election, raised al...