An Anheuser-Busch whistleblower alleged that the Dylan Mulvaney marketing fiasco was "planned" as part of a "strategic destruction of Bud Light," RadarOnline.com has learned.
Mulvaney gained attention on TikTok by sharing her gender transition journey through her "days of girlhood" series.
As RadarOnline.com reported, Bud Light faced backlash from conservatives in April after Mulvaney was sent a personalized beer can commemorating her 365th day of girlhood. While the can was only sent to Mulvaney, right-wing critics called for a boycott of the brand.
Two months since the initial backlash, Bud Light still faced consumer scrutiny — and apparently internal strife, too.
While Anheuser-Busch issued a statement claiming Bud Light "never intended to be part of a discussion that divides people," the whistleblower saw the situation in a far different light. The former employee believed the marketing scandal was intentional.
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The whistleblower pointed to Anheuser-Busch employees allegedly being "shocked" by the marketing decision as she recalled employees voicing concern.
"[Employees] expressed the fact that they were shocked. ‘Why would they do this? What were they thinking?’ Especially now," the whistleblower told OutKick's Tomi Lahren. "This is the worst; it’s like the worst time yet, the best timing yet if a company were trying to change the...
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