Xiaomi’s entry into the electric vehicle market has been rocked by controversy, as growing numbers of SU7 Ultra buyers accuse the company of false advertising over its dual air duct carbon fibre hood. The dispute has intensified since independent tests revealed the 42,000 yuan (approx. 5,800 USD) optional hood provides no functional aerodynamic benefit despite being marketed as a performance upgrade. As the backlash mounts, Chinese regulators have declined to intervene, advising consumers to settle the matter through the courts.
February 27, 2025
Xiaomi launches the SU7 Ultra, offering a carbon fibre hood as a 42,000 yuan (approx. 5,800 USD) option. Marketing materials claim it features “dual air ducts for cooling and aerodynamics” and faithfully replicates the prototype design.
March 2025
Xiaomi CEO Lei Jun reaffirmed the claim in a livestream, saying the hood includes “redesigned internal ducts for wheel cooling.” Many buyers are drawn to the upgrade, expecting real aerodynamic gains.
Late April 2025
Deliveries of the SU7 Ultra begin. Owners quickly discover that the carbon fibre hood lacks functional air channels. Independent video reviews confirm minimal airflow improvement, directly contradicting Xiaomi’s earlier statements.
May 7, 2025
Xiaomi apologised, admitting its product description was “not clear enough.” Compensation offers include:
– For undelivered cars: option to switch to a standard aluminium hood, with 30–40 week delays.
– For...
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