Younger consumers are driving the ongoing push to raise the federal minimum wage in the U.S., according to a new NPR/PBS Newshour/Marist poll.
Overall, 64% of the Americans surveyed said they believed a national hourly minimum wage of $15 was a good idea — up 10% from the 54% who thought it was a good idea in 2019. The idea is overwhelmingly supported by Democrats, with 86% supporting a $15 minimum wage. The majority of Republicans (60%) oppose it, however, support among the party increased to 36% this year from 27% in 2019.
Support for raising the minimum wage is highest among Gen Z and millennials. Among the combined demographics, 71% said raising the minimum wage was a good idea, while 29% said it was not. Other demographics were more split — 60% of Gen X support raising the wage, 62% of baby boomers think raising it is a good idea and 56% of the Greatest Generation support raising it.
While the federal minimum wage has stayed stagnant for more than a decade, even amid economic changes like record inflation last year, numerous retailers have hiked their minimum wage beyond what’s required by law:
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