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Saturday, May 16, 2026

How Meta fumbled propaganda moderation during Russia's invasion of Ukraine - Reuters

Meta logo is placed on a Russian flag in this illustration taken February 26, 2022. REUTERS/Dado Ruvic/Illustration

April 11(Reuters) - Days after the March 9 bombing of a maternity and children's hospital in the Ukrainian city of Mariupol, comments claiming the attack never happened began flooding the queues of workers moderating Facebook and Instagram content on behalf of the apps' owner, Meta Platforms (FB.O).

The bombardment killed at least three people, including a child, Ukraine's President Volodymyr Zelenskiy said publicly. Images of bloodied, heavily pregnant women fleeing through the rubble, their hands cradling their bellies, sparked immediate outrage worldwide. read more

Among the most-recognized women was Mariana Vishegirskaya, a Ukrainian fashion and beauty influencer. Photos of her navigating down a hospital stairwell in polka-dot pajamas circulated widely after the attack, captured by an Associated Press photographer.

Online expressions of support for the mother-to-be quickly turned to attacks on her Instagram account, according to two contractors directly moderating content from the conflict on Facebook and Instagram. They spoke to Reuters on condition of anonymity, citing non-disclosure agreements that barred them from discussing their work publicly.

The case involving the beauty influencer is just one example of how Meta's content policies and enforcement mechanisms have enabled pro-Russian propaganda during the Ukraine invasion, the moderators told...



Read Full Story: https://www.reuters.com/technology/how-meta-fumbled-propaganda-moderation-dur...