The “Snyder Cut” campaign to release Zack Snyder’s Justice League was fueled and amplified by fake bot accounts, according to a new WarnerMedia report.
The original Justice League, released in 2017, was a disaster. Snyder had stepped away from the project after a family tragedy, at which point Joss Whedon was enlisted to finish the film. However, his carte blanche changes resulted in a DC team-up that was altogether disjointed; it was ugly, unfunny – despite its strained efforts to be – and embarrassing.
Egged on by the director, a separate mythos started to spread regarding the “Snyder Cut”, supposedly his somewhat finished, unreleased version of the film. Many, especially his staunchest critics, believed it was a pipe dream – but it wasn’t.
On March 18, 2021, HBO Max released Zack Snyder’s Justice League, his four-hour superhero opus. After ignorance, doubt, and adversity, it was a success story for Snyder and the fans – but a new report has dismantled a seemingly earnest campaign.
The Snyder Cut campaign dominated social media – or “Film Twitter”, if you will – for years. Any posts vaguely associated with Warner Bros. were swarmed by #ReleaseTheSnyderCut hashtags. Videos speculating over the cut and heralding its release months before it was even confirmed were uploaded daily.
It wasn’t until March 19 that Snyder confirmed his cut existed at all, then posting teases online like, “Is it real? Does it exist? Of...
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