On July 8, 2025, the Federal Trade Commission sent warning letters to Amazon, Walmart, and six companies regarding false "Made in USA" claims appearing on their platforms and products. The enforcement action marks an escalation in regulatory oversight of domestic origin claims across digital marketplaces.
According to the FTC announcement released on July 8, the Commission issued warnings to Amazon and Walmart about "third-party sellers who appear to be making deceptive 'Made in USA' claims about their products on those online marketplaces." The warning letters explain how truth-in-advertising laws governing domestic origin claims apply to third-party sellers operating on marketplace platforms.
The Commission simultaneously warned four direct manufacturers and retailers: flagpole retailer Americana Liberty, footwear maker Oak Street Manufacturing LLC, football equipment company Pro Sports Group LLC, and personal care products manufacturer USA Big Mountain Paper Inc. The FTC clarified that companies making false "Made in USA" claims "can expect to hear from the FTC."
The FTC letter to Amazon details multiple instances where foreign-based sellers used "Made in USA" or "100% USA Made" claims on product listings. Bureau staff received information about third-party sellers falsely advertising products as American-made despite being "based outside the United States" or having product listings that describe items as "imported."
According to the FTC...
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